SPARKS University
of Applied Sciences,
Communication & Curiosity.
SPARKS is the first state-recognized* European university, that prepares you specifically for a career in branding and communication. Through a fully-fledged Bachelor's degree or in individual advanced training courses.
In our MIND modules, you will immerse yourself in the most exciting questions of science. From classical Philosophy and modern Marketing to the fascinating field of Cognitive Neuroscience.
CRAFT modules help you to formulate your own answers in a very practical way. For example, you will learn how to find a creative strategy. And then turn it into inspiring communication using AI.
By the end of your studies, you will know how to tell stories, sell products, win people over and change discourse.
All we expect from you is CURIOSITY. To countless SPARKS that will connect you. With the brightest minds in history. In the industry. And from your semester.
7 Features that make Sparks unique
SPARKS is as cool as a creative agency. But serious like a state university.
SPARKS is not based on a fixed timetable, but entirely on you and your goals.
SPARKS inspires your mind with timeless knowledge, and teach craft that’s ahead of its time.
SPARKS offers you a campus full of art and creative colleagues, plus a café from the barista.
SPARKS completes one module every six weeks. And then plunges into the next one.
SPARKS semesters consist of you and your iPAD and at least 16 days on site.
SPARKS lets you learn from the best in the industry. And from smart, diverse fellow students.
SPARKS is as cool as a creative agency. But serious like a state university.
SPARKS is not based on a fixed timetable, but entirely on you and your goals.
SPARKS inspires your mind with timeless knowledge, and teach craft that’s ahead of its time.
SPARKS offers you a campus full of art and creative colleagues, plus a café from the barista.
SPARKS completes one module every six weeks. And then plunges into the next one.
SPARKS semesters consist of you and your iPAD and at least 16 days on site.
SPARKS lets you learn from the best in the industry. And from smart, diverse fellow students.
Bachelor
of Arts (B.A.)
Do you want to become a traditional Art Director? Or would you prefer to be a Brand Ambassador, Content Creator, Media Strategist, UX writer, Prompt Artist, Creative Coder…?
Our state-recognized* degrees are the perfect springboard for a wide range of jobs in the communications industry. Now all you have to do is decide which of the three subjects you want to delve deeper into.
↓ Degree
Bachelor of Arts (B.A.)
↓ Credit Points
210 ECTS Punkte
↓ Application and start of studies
Application deadline winter semester:
July 15, 2026
Start of studies winter semester:
October 2026
↓ Study format
On-campus studies (German/English)
Full-time
↓ Duration and fees
5 semesters of study
1 practical semester (free of charge)
1 Bachelor semester
42 month
€ 985 per month
Fully financeable in trainee program
↓ Admission requirements
University entrance qualification (Abitur or Fachabitur) and complete application documents
Further education
At SPARKS, you can take both the scientific MIND modules and the creative CRAFT modules individually. We are also planning exciting combined courses in the future. Curious? Then dive into one of the first SPARKS modules. We are offering you particularly attractive conditions at the start.
Partners
The best companies in the communications sector and the most creative brands in the industry support us with their ideas and experience, lecturers and speakers. And they offer you special trainee programs that allow you to combine your studies with a job and finance your Bachelor's degree at SPARKS.
The best companies in the communications sector and the most creative brands in the industry support us with their ideas and experience, lecturers and speakers. And they offer you special trainee programs that allow you to combine your studies with a job and finance your Bachelor's degree at SPARKS.
Faculty
Our faculty consists of professors and lecturers who are as smart as they are cool. They are either successful professionals or academic experts. Or both.
Join the first University of Applied Science, Communication & Curiosity.
FAQ
You can earn a state-recognized Bachelor of Arts (B.A.) degree* from us in one of three specialized programs tailored to the most important professional fields in the communications industry.
*Our university is not yet state-recognized. The relevant applications have been submitted to the Bavarian State Ministry of Science and Culture and the Science Council. We expect accreditation for the university and degree programs in mid-2026.